Ray Kroc joins and expands franchise operation Ray Kroc joined the chain in 1954 and built it into an eventually global franchise, making it the most successful fast-food corporation in the world. The Downey stand is the oldest surviving McDonald's restaurant. Williams and Landon opened their stand on Augat 10207 Lakewood Boulevard in Downey, California. Their second franchisee was the team of Fox's brother-in-law Roger Williams and Burdette "Bud" Landon, both of whom also worked for General Petroleum. Fox's stand, the first with Meston's golden arches design, opened in May 1953 at Central Avenue and Indian School Road in Phoenix, Arizona. Their first was Neil Fox, a distributor for General Petroleum Corporation. In late 1953, with only a rendering of Meston's design in hand, the brothers began seeking franchisees. The brothers implemented several techniques to encourage customers to eat quickly and not to linger in the restaurant, such as reduced heating in the dining area, fixed and angled seating to place customers directly over their food, distance between seats to reduce socialization and cone-shaped cups, which would force customers to hold their drinks while eating. A third, smaller arch sign at the roadside depicted a pudgy character in a chef's hat known as Speedee striding across the top, trimmed in animated neon. The new design achieved a great deal of notice for its gleaming surfaces of red and white ceramic tile, stainless steel, brightly colored sheet metal and glass pulsing red, white, yellow and green neon and two 25-foot yellow sheet-metal arches trimmed in neon, which they named the " Golden Arches" at the design stage. They achieved the extra efficiencies that they needed by, among other things, drawing the actual measurements of every piece of equipment in chalk on a tennis court behind the McDonald house (with Meston's assistant, Charles Fish). The brothers and Meston worked together closely in the design of the new building. ![]() They collected recommendations for an architect and interviewed at least four, choosing Stanley Clark Meston, who practiced in nearby Fontana. In April 1952, the brothers decided that they needed an entirely new building to achieve two goals: further efficiency improvements and a more eye-catching appearance. ![]() They shuttered their successful carhop drive-in to establish a streamlined system with a simple menu that consisted of only hamburgers, cheeseburgers, potato chips, coffee, soft drinks, and apple pie. The initial menu items were centered around barbecue and the first name the brothers called their business was "McDonald's Famous Barbecue." In 1948, the McDonald brothers realized that most of their profits derived from the sale of hamburgers. Originally, a carhop drive-in system was used to serve customers. The McDonald's brothers opened their first McDonald's restaurant in in San Bernardino, California. In 1937, their father Patrick McDonald opened The Airdrome, a food stand, on Huntington Drive ( Route 66) near the Monrovia Airport in the Los Angeles County city of Monrovia. The McDonald family moved from Manchester, New Hampshire to Hollywood, California in the late 1930s, where brothers Richard and Maurice McDonald ("Dick" and "Mac") began working as set movers and handymen at motion-picture studios. ![]() McDonald's logo since 2018 1930s The oldest operating McDonald's, on Lakewood and Florence in Downey, California, was the chain's third restaurant and the second to be built with the Golden Arches. The American fast-food restaurant chain McDonald's was founded in 1940 and has since grown to the world's largest restaurant chain by revenue. Please consider expanding the lead to provide an accessible overview of all important aspects of the article. This article's lead section may be too short to adequately summarize the key points.
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